kuva Leena Aro
Sasu Kauppi - A BA fashion graduate at University of Art and Design Helsinki. Even his name tells us about his extraordinary and colorful character, not to mention his design. Experimental and scientistic approach makes a great result as you can see.
me: 1. Difficult as it is, how would you describe your collection?
Sasu: The collection is a montage of various cultural and historical elements concentrating on the cohesiveness of the mood. The main theme, layering, is presented as mixed prints of polka dots, checks, stripes and fabric layering, as well as pseudo-metaphysical and made up layers of multiple unequal concepts, which influence the visual elements. I ended up letting the esthetic values speak for the garments, but telling only what they are able to tell to the observer. By this I wanted to raise questions more than give answers and obviously keep something personal in the collection.
The overall concentration in designing this collection was to find a balance between seeing an outfit and a separate garment as an ensemble, and/or as a part of another ensemble. This states the continuity, that is important to me.
Yet another important goal concerning this collection was to bring unisex related street wear esthetics closer to tailored wear and enhance a product’s quality through the choice of materials and precise finishing.
me: 2. Would you rather call yourself a fashion designer or a clothing designer?
Sasu: I consider myself a fashion designer who values wearability.
me: 3. If not working in fashion industry where else to work?
Sasu: If i didn't design clothes, I would be spending more time with my other loves, music and food. A couple of years back i too wanted to study psychology.
me: 4. In my mind, the finnish media is not that supportive for young creative designers what it really could be. Do you think it should open its eyes wider?
Sasu: All we need, I think, is more understanding within the field of media, especially towards fashion and design as a whole. The problem is that a change of "attitude" won't happen in a day. Also the Finnish government, as utopistic as it sounds, should support and encourage struggling young designers way more. After all there always lies a business aspect in consumable products.
me: 5. What is the most horrible thing that someone could think about a fashion design student?
Sasu: To consider one doing this merely for glamour and the superficial lifestyle.
me: 6. Do you like fashion?
Sasu: I love the parts of it, that I can relate to. Most of the parts that I don't understand also fascinate me.
me: 7. What fashion means to you?
Sasu: At the moment it stands a pretty comprehensive part in my life. It defines my future and I need it to survive. Though I could live without it, i want to keep our relationship tight yet questioning.
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